Great beef brisket is built on layers of flavor and those layers start with the barbecue rub. Brisket rubs can be simple or complex and a great rub creates a crunchy, flavorful, rich crust which is known as the bark.
Hand blended from smoked Mesquite sea salt, black pepper, demerara sugar, onion, garlic, ancho powder, yellow mustard and chipotle powder.
How to Use
So how much rub should you apply to your brisket? We like to recommend about a tablespoon per lb (but we never really measure when seasoning). Lightly oil your brisket with vegetable or olive oil. Many of the spices in this rub are oil soluble and the oil helps the spices penetrate the meat. Liberally sprinkle the rub on your beef brisket, heavier amounts on the thicker cuts and less on the thinner.
We like to apply this beef brisket rub right before we put it into our smoker. We also like to let our meat warm to room temperature before applying our rub. But if you're from the school of thought that more rub time is better then by all means add your rub to your brisket and then place it in the refrigerator for up to 24 hours before smoking.